"The big rewards come to those who travel the second, undemanded mile."
— Bruce Barton

One of the most difficult things to do is go the second undemanded mile.  And for the independent business owner, who has no boss or manager overseeing him or her, it's hard to even go the first full mile.  Self-motivation is a very difficult thing to do and requires the greatest discipline.  One must constantly ask "is this the best use of my time" several times per day.  Additionally, it's vital to work from a list.  Get through a heavy list-then go the extra mile.   Want to break the back of a bad economy, go to work on yourself!